Top 4 Social Media Platforms To Promote Your Business


Top 4 Social Media Platforms To Promote Your Business :As social media appears to be one of the most powerful tools for businesses to gain exposure due
to the large number of people in it, it isn’t a question whether social media can be used to improve
businesses or not.

The questions that should rather be asked are; what social media platforms can I use to promote
my business? What social media channels would engage the kind of audience I am looking for? All
these are what online marketers and business owners should be asking.

In this topic, I would be sharing with you, 5 social media platforms to promote your business, these
social media platforms would really help you maximize your brand’s visibility if you know and obey
the rules needed for you to properly engage social media users with your content.

Now check out 5 social media platforms that you could use in promoting your business.


1. Facebook

Facebook has over 1.79 billion active users on its platform and this means that businesses can tap
from the enormous number of people on this social media channel.
Facebook boasts of helping brands and businesses to be connected to all of the people who matter
most to them and they have proven that.

In order for you to achieve a successful digital marketing campaign on Facebook , you need to have
a page for your business, which is quite different from your personal profile page.
Your business Facebook page can be more discoverable, connected, timely and also insightful than
just your personal profile page.
One good reason you should use Facebook for marketing is that it has very insightful analytics that
helps you to determine what customers you are interacting with and just in case you are new to

marketing with Facebook, it would be wise to study the kind of audience you would be interacting
with, in order for you to know the choice of words that matches their personality.
In a broader sense, while running advertisement on Facebook, it is a wise decision to study the
audience that tailors with your brand.
For instance, your business is an automobile company and you want to run ads on Facebook,
rather than wasting your budget and targeting teenagers who may not have the capacity to even
move a car at their age, it would be wise to target elderly people, most especially men who are
capable of handling automobiles. This would produce the best conversions for your campaign.

One secret I would love to share with you while using Facebook as a platform to promote your
business is that, you should post updates as often as possible, you shouldn’t be scared that you are
spamming your audience’s news feed, because there would also be other competitors promoting
their products as well.
The more you give update on Facebook the higher the chances of your update to go viral which
would in turn bring in new fans that can turn out to be potential customers or clients.

2. Twitter

Many brands and even small businesses obviously underestimate the power of using twitter for
promotions, but I tell you that the few brands using this platform to promote their business are
enjoying the benefits.
Of course, twitter is a platform that has over 317 million monthly active users. The tactics needed for
your business to gain exposure on twitter is by starting a conversation, interacting with customers,
using hash tags and posting multiple times daily.

For your brand’s voice to be heard on twitter easily, your updates should be brief and you should
also use images as often as possible, because a recent analysis showed that tweets with media
content gained more engagement than tweets without media content.
For you to get the right kind of audience on the twitter community, it would be a good decision to
follow your customers, your business partners, suppliers, contractors, vendors, trade organizations,
professional organizations and of course your competitors.
Advertising on twitter is also profitable as analytics are being shown to you; the analytics shows how
your budget was spent and also the engagement that you got from the campaign.
So, if you are seeking to gain exposure for your business, it is a good idea to utilize twitter as the
social media platform for promoting your business.

3. Instagram

Instagram is a good social media platform for brands that would want to share visual content, which
includes images and also short videos (15 seconds).

While using instagram to promote your business, it should be at the back of your mind that your
motive isn’t to market your products or services but rather you should post images that relates to
your brand and would be enticing to your audience.
Instagram is owned by facebook, and it would make a lot of sense if you share your instagram posts
to your facebook profile.
On instagram, these rules usually stand, and they are: i. Engage with your audience ii. Follow
established followers and iii. Use popular and relevant hash tags.


4. LinkedIn

LinkedIn is a social media platform that has the world’s largest audience of active and influential
professionals, these makes LinkedIn a social media platform with more serious minded people than
any other social network.
LinkedIn could be accessed free and there are also paid LinkedIn membership that needs you to
pay some dollars, these premium ones enables you to access some certain features on LinkedIn.
There are over 465 million members on this professional network and it is a good spot for brands
whose major customers would be better called clients.
Apart from promoting your brand on LinkedIn, you can also recruit professional employees that can
work for your brand; it would be a good idea for you to make as many real connections on LinkedIn
as possible.
You can run ads on LinkedIn that would target the right kind of professionals you would want to
communicate with.
If your brand is a solution-oriented kind of brand, you can help people who ask questions that relate
to your expertise by providing the best relevant answers to them, in order to boost the rankings of
your brand in the hearts of those you’ve helped.
I hope these five social media platforms listed here would get your business or brand connected to
its targeted audience.


Source infoguidenigeria

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